I have seen companies who are looking for employees post a blind ad, meaning they post an ad without using the company name. This ad will request that the candidate send their resume, which includes personal information like addresses and phone numbers. If you have ever responded to a blind ad, then you know that those ads are usually solicitations of some sort.
What does a company hope to gain by posting a blind ad? Anonymity? How would you expect to attract quality candidates while remaining anonymous at the same time? It is a conflicting message to candidates: “Please apply, but not really…” Placing the company name on an ad is setting the tone for the application process. The ad says that the company is proud to open its doors to the next best person to work here. It says that the company is serious about finding someone great. It says, “Please apply, quality candidates, come join our team.”