A few weeks ago, I was invited to my friend Kaylyn’s house for dinner. She had just been able to move back into her house after a flood, and she wanted to show me her new kitchen/eating area.
I sat down on her new barstool at her new counter with a glass of great wine gleefully eating outstanding homemade guacamole and chips. She was on the other side of the counter cooking and drinking a glass of fine wine. She was talking about all the drama around this kitchen renovation, how hard it was, all the moving around, the Airbnb, and how she now LOVES to cook in her kitchen, when suddenly she said, “And I have a double oven. I am not sure why I got a double oven, but I am using it!”
I said nothing as my mouth was happily enjoying the fabulous food, but my first thought was, “I know why you have a double oven. Your four grown children are going to start bringing home significant others, which soon turns into marriage and grandchildren. In the blink of an eye, you will be regularly making meals for 10 plus people.”
By getting a double oven, Kaylyn was preparing for her future.
It’s the same process expanding your business. You have to build some of the infrastructure BEFORE you have an increase in sales, otherwise, you expand too fast and end up with a lot of disgruntled customers. We call this re-investing in our companies. It is taking a leap of faith that “if you build it, they will come”. To be clear, there is fear and uncertainty baked into expanding before you have the sales, but without expansion, you can’t grow.
Kind of like the double oven… if you want to have a big boom in your entertaining at your home, you must prepare for it by having more equipment, more dishes, more room, etc. So, get ready for this next wave of success by buying the double oven and hiring and training your new people.
Success has never tasted so sweet.
POWER THOUGHT: Buy the double oven. Hire your next person. Enjoy the fruits of your labor.