About ten years ago, I had a chance to meet with a very successful venture capitalist to discuss my business. I had an idea that someone in the v.c. world might be a great referral partner for me, as great staff increases value in a company.
The kind gentleman who I connected and scheduled with thought that I had come to make a pitch for money, which I wasn’t interested in at the time. So, to be fair, our agendas weren’t in alignment from the beginning.
I walked into the office, and he had a speed chess timer set for 15:00 minutes. He started the timer rolling and waited for me to begin.
When I was about 3 minutes into my spiel, he stopped me and said, “Staffing professionals are all the same. They drop the same statistics and do not talk about how to solve the problem of hiring the wrong people.” With this statement, he rose. Our interaction was clearly over. I left at 6 ½ minutes.
That 6 ½ minutes changed my life.
I realized that my “pitch” was totally wrong even if my intention at the time was not about raising funds. It occurred to me that focusing on the fear around the issue of hiring did not inspire anyone, from venture capitalist to employer to my client. Everyone knows that the hiring process is broken; my repeating that fact helps no one.
Since then, I have changed my pitch completely to EXCLUDE any fear-based language, and to INCLUDE my story (the bad hiring mistake that made national news) and educational language. I talk about how I can help my potential clients find the right people so that they can grow their businesses and meet their missions.
If you are really struggling to find the right people, if you cannot seem to get the outcome that you want, change your messaging. Change the wording on your job advertisement. Describe the position differently. Talk about WHO you want, not what skills you want. In other words, transform your pitch.
And to the Venture Capitalist that I met so many years ago, thank you for the 6 ½ minutes of your time that completely change the trajectory of my business and my life. I am deeply indebted.