by Beth | Apr 25, 2025 | Uncategorized
A few weeks back on a Monday morning, my alarm screamed at me. Too early, truth be told. The weather was cold, the sky dark, and all I wanted to do was turn over and go back to sleep. I had a long day ahead of me, so I sighed loudly and rolled out of bed. I dragged myself to the gym, hauled my bag into the locker room, threw my head back and groaned. I did NOT want to be there!
I walked out to the bikes, frowning and eye rolling. There wasn’t even anyone to talk to! UGH! I climbed on the bike to the tune of ACDC. Then Eminem, followed by Tom Petty, Frankie Goes to Hollywood, and Cardi B, but no one could sing loudly enough to get me out of my funk. I kept pedaling, but I was winning no races, that’s fer sure.
Then, Spotify, in its infinite wisdom, shuffled my playlist, and next thing I know, I am bouncing off my seat to “Hey Macarena! Ai!”, a line dance that most of you don’t remember because it was in the 90’s. (YOU CAN LISTEN TO IT HERE) Most of the words are in Spanish, so everyone just hummed along until that legendary one liner. I had some of my best memories dancing to that song! Next thing you know, I am flying down imaginary canyons on my stationary bike, with fake wind in my hair, and dreaming of the sun in my face! I listened to only The Macarena on repeat for the next 4 straight workouts, and my motivation was through the roof!
When you are hit with the drudgery of interviewing, and you just can’t take it anymore, all of the sudden, in comes a one-hit wonder! The candidate that walks to the beat of a different drummer and sings their own tune, and they are perfect for the unicorn role that you need to fill. The two of you are a team. Your brains click. You finish each other’s sentences. You can’t be happier!
In all areas of life, we hit a wall of drudgery. We get stuck. We are uninspired. And all of the sudden, along comes a song, a poem, a person, and the next thing you know you are line-dancing again to a song in a language you can’t understand.
Life is just full of miracles, ain’t it?
POWER THOUGHT: Show up. Hold out. Focus. Then workout to the Macarena.
by Beth | Apr 14, 2025 | Uncategorized
I had a wonderful conversation with a former client yesterday, who is looking for a very specific person to fill a very specific position, and he asked me what I thought about the labor market. Here are my thoughts:
Everywhere you look there is a report of more layoffs. We are seeing this trend in almost every industry. This is a huge shift for people in the hiring world, because the labor market has been really tight for the past several years. As this shift occurs, so should your recruiting and interviewing strategies. Here are some tips to help you along the way:
1) You will be getting more resumes. We are seeing an influx of candidates in our searches, which is good overall. The bad news is that now we are having to combat fake resumes. Be diligent, but don’t rely on what you see. Schedule a quick 15-minute interview to better vet the candidate.
2) Is this an opportunity to get better employees onboard? For sure. Your job is to treat your candidates with the utmost respect right now. They are hurting and scared. Don’t forget that.
3) Your search will not be easier, just because there are more candidates. In fact, it will be harder in some ways. You have to vet more candidates, and you have to respond to more people. It will be more labor intensive. Plan for that.
4) Finally, while this is a huge opportunity to grow your staff in a more organic way, please remember that you are dealing with peoples’ lives. Hire the right fit. Hold out for the right fit. And be honorable to those you don’t hire. Being kind will set you apart from your competition in the best way possible. And remember, we are here to help you if you get stuck.
Happy Hiring to us all!
POWER THOUGHT: Yes, this is an opportunity to hire better employees, especially if you are kind and thoughtful in your approach.
by Beth | Mar 27, 2025 | Uncategorized
Last week, I was scheduled to present to a group of business owners in Omaha, Nebraska. I got on the plane on Tuesday on time, and we took off. On the 1 hour flight to Omaha, we got ½ way there and turned around, because a woman on the plane had a medical emergency. We landed at DIA, Denver Fire/EMT’s pulled her off on a stretcher (she is doing fine now) we re-fueled and headed back out. We landed 3 hours after our original landing time.
I retrieved my rental car and drove to the hotel. It was 62 degrees with bluebird skies. So beautiful! I arrived at the hotel, got organized and went to bed. At 1:47 am, I woke up panicked, because I thought someone was pounding on my door. It was the sleet banging against the window. The snow was blowing sideways. I finally dragged myself out of bed at 6 am when I got a text message cancelling my flight that night at 5:30 pm. I called my client, and he said “Don’t worry! I have an F-150! I’ll pick you up!”
My presentation went really well, though I spoke to 4 people in person. (There were a few more on zoom.) We had a ball. It was casual, looser than normal, and we laughed a lot. Plus, they had a floor-to-ceiling white board! BLISS! (See photo!) My client, Greg and I, found a hole-in-the-wall Chinese restaurant, (The only thing open for MILES) and I got enough food to cover my dinner that night. It was fabulous.
The next day, my re-scheduled flight was at 5:30 pm. I had nothing to do, so I went to the airport early. I struck up a conversation with a guy behind me in line, and turns out, he is a COO who turns companies around and sells them. He lives in Erie, Colorado, 20 minutes from me. He was VERY interested in my work, and we have scheduled a meeting for next week. He told me that “God wanted us to meet.” I was able to fly stand-by on an earlier flight and pulled into my driveway at 4 pm instead of 9. I nearly cried with relief at being home.
This is PRECISELY what your hiring process will look like, if you do it right. You want it to be straightforward and short. It never is. You want the right person to walk through the door minute one. Doesn’t happen. Sometimes you have to fly to Omaha, get picked up in an F-150, eat Chinese food twice in one day, all to bump into a potential client/employee/friend/connection in the TSA line, while complaining about taking off your shoes.
I will never forget this trip, and I would do it all over again to experience the things/people/food that I did. I experienced delays, wrong turns, disappointment, and waylaid plans. Did it turn out how I expected? No. Would I change a thing? Also no.
POWER THOUGHT: Quit micro-managing your hiring process. Open the door, and let the life-changing people/experiences/detours/ come in when they are ready.
by Beth | Mar 14, 2025 | Uncategorized
I have a former client in the tech industry who called me out of the blue. He said that he was worried that he had just gotten off a zoom interview with a fake candidate. I said “How did you know?” “Well… frankly, I am just not sure.”
I will tell you this: he is right to be skeptical. According to Inc magazine, deep fake candidates are definitely a thing, and they are especially a thing in the tech industry. Read more here.
What my client did right was to NOT ignore his instinct. You as the employer have the right to not hire someone that you think isn’t on the up and up. But what if you can’t tell and you are still interested in them? Here are a few tips:
- Set up an in-person interview. Yes, it will cost money to fly the candidate to where you are, but that money is nothing compared to being scammed out of your intellectual property.
- Fly someone from your company to them. I have flown to many a different location to have an in-person interview with a candidate.
- Call the university where they attended college, if they went to college. Confirm all information that is on the resume.
- Check ALL references. A lot of companies don’t call references, or only call 1 or 2. Call every single one listed.
- Don’t accept the excuse that the camera isn’t working, they don’t have references, or the dog ate their homework. If they are legit, they will make sure that you can vet their legitimacy.
- ALWAYS trust your gut when something doesn’t feel right. No candidate is worth your business.
And finally, I actually think that some “Deep fake” candidates aren’t trying to scam you. I think that there is a valid language barrier. Either way, fake is fake. Hold out for real.
POWER THOUGHT: “Deep fake” candidates feel fake. Don’t let them fake you out.
by Beth | Feb 27, 2025 | Uncategorized
I had a client call the other day, and we were talking about his company culture. He was telling me about his company core values and how he has worked so hard on developing a culture that he is proud of. Then, out of the blue, my client asked me “Do you have a trust fund?”
I was quite taken aback by his question. I quipped back “Isn’t that a bit personal?” He laughed out loud and said “I’m not talking about money, Beth. I am talking about trust.”
My eyes opened wide, and I said to him “Tell me more!”
He said to me, “Think about it. Trust has to be earned. Trust has to be built. If you have a trust fund with your clients, your employees, your vendors, then you have a bit of leeway if you make a mistake.” I have spent the last 2 weeks thinking about the concept of a trust fund, not being about money, but about trust and faith that you have in your relationships.
This concept is especially helpful when you are talking about your employees. Employees want to be at a business where they are valued, where they feel heard, where there is transparent leadership. In other words, where they can trust the powers that be. If you as the leader focus on building a trust fund, your staff will be more forgiving when you make a bad call.
I told my client that I felt like I had a trust fund with my clients already in place, and I am going to make sure that it is healthy and thriving. After all, there doesn’t seem to be anything better to focus on than that.
POWER THOUGHT: If you don’t have a trust fund in your business, I recommend building one as soon as possible. Trust me on that!
