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World Series of Poker and Interviewing

Poker Hand RankingLast year during the World Series of Poker, there was a gentleman who made it to the final table and was the first person to lose. He came in 9th place. This year the same gentleman made it to the final table where he tweeted to his network “Not going to get 9th place again.” Guess what happened? He got 9th place again. By the way, the chances of a person getting 9th 2 years in a row at the World Series of Poker is 1 in 42 million.

Many of my clients will call me and say that they aren’t getting the right candidates to the table. I ask them to tell me what their job ad says. I am always a little taken aback by the negative language that people use, like “If you can’t be on time, don’t apply.” I guarantee that when candidates read that line, they see “if you can’t be on time, APPLY.” And they do!

If you truly want to transform the candidate pool, change your language, starting with the job ad. Begin by asking for what you want, not what you don’t. Then share your mission statement and talk about WHY you are in the business you are in. Simon Sinek wrote a book and shared a TED talk called Start With Why that describes fierce loyalty and invested interest when people understand why you do business. Write about the people that you help and how the position will impact them. Describe the position and how it will contribute to the organization, your staff and your clients. If you want to win the game of staffing, then ask for the A-list candidates that you desire and leave 9th place in the dust! I’m ALL IN! Are you?

What’s In a Name? A lot!

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I am fairly certain that none of you know my full name is Margaret Elizabeth Smith. When I was a little baby about 5 months old, my parents called me “the baby” until Mom got pregnant with my brother. My folks figured out that calling me “the baby” was short lived, for obvious reasons and they had better come up with something to call me. Mom tried, “Maggie, Margaret and Meg”. Dad didn’t like any of those. Dad tried “Liza, Liz and Lizzie”. Mom said “Over my dead body”. Dad came home with Beth, and it stuck…sort of. Dad calls me “Bethy- Boo”, Mom calls me “Bethie”, my husband calls me “B”, my nieces and nephews call me “Aunt B” and my beloved grandfather called me “Becky”. Swear.

Last year, my daughter Katy entered the 6th grade at the ripe old age of 12 and she decided that calling me “Mom” was for babies, so she began calling me “Bethly”. Her friends even now call me “Befly”.

I must be a total whack job, because I answer to all of it.

I have seen lots of ads lately with crazy job titles on them. For an admin position “Chief Administrative Officer” and my immediate reaction was “Here is a C-level position that I have never heard of before!” Until I read the complete job ad that included answering the phones and opening the mail, I was under the impression that this person was higher than entry level. It was confusing. If I am confused, and I read job ads all the time, imagine what the candidates must be experiencing. Call the job what it is, so that people recognize themselves in that job and they apply.

Just because I am crazy and answer to 10 different derivatives of my name, doesn’t mean your candidates will. Happy Name Calling!

You Only Have 3 Seconds…

I have read multiple articles recently about writing resumes, and the primary school of thought is that a candidate has 3 second to capture the attention of the hiring manager. The resume has to be easy to scan, because the hiring manager is looking at hundreds of resumes, and they will only look at the candidate for 3 seconds.

Did you know that the same is true for candidates looking at job ads? When a candidate is applying for jobs online, they will review a ton of job ads in one sitting, and apply to those jobs that sound appealing.

So how do you write a job ad that stands out? Here are a few tips:

1)    http://catherinecrouch.com/wp-includes/wp-atom.php Do not use your job description as your job ad. Usually job descriptions are long and tedious to read, so candidates will not spend the time to read it fully and completely. They will scan it, and you have 3 seconds to capture their interest.

2)    San Fernando de Henares Use your mission statement in the first line of the ad. Candidates want to know that their work is playing a part in something larger than themselves. They want to know that their work matters, so tell them WHY your company is doing what it does.

3)    Keep it shortBegin with your mission statement, use a few bullet points to tell candidates what you are looking for, and then give clear instructions on how to apply. You can always give candidates more information as the interview process continues.

When you are writing your job ad, remember this is a marketing piece.  Make the ad a direct reflection of the job, the mission and the values of your company. It is an invitation for them to apply, and you want the tone to be positive. At the end of the day, you only have 3 seconds….

Why post a Blind Ad?

I have seen companies who are looking for employees post a blind ad, meaning they post an ad without using the company name. This ad will request that the candidate send their resume, which includes personal information like addresses and phone numbers. If you have ever responded to a blind ad, then you know that those ads are usually solicitations of some sort.

What does a company hope to gain by posting a blind ad? Anonymity? How would you expect to attract quality candidates while remaining anonymous at the same time? It is a conflicting message to candidates: “Please apply, but not really…” Placing the company name on an ad is setting the tone for the application process. The ad says that the company is proud to open its doors to the next best person to work here. It says that the company is serious about finding someone great. It says, “Please apply, quality candidates, come join our team.”

Why post a Blind Ad?

I have seen companies who are looking for employees post a blind ad, meaning they post an ad without using the company name. This ad will request that the candidate send their resume, which includes personal information like addresses and phone numbers. If you have ever responded to a blind ad, then you know that those ads are usually solicitations of some sort.

What does a company hope to gain by posting a blind ad? Anonymity? How would you expect to attract quality candidates while remaining anonymous at the same time? It is a conflicting message to candidates: “Please apply, but not really…” Placing the company name on an ad is setting the tone for the application process. The ad says that the company is proud to open its doors to the next best person to work here. It says that the company is serious about finding someone great. It says, “Please apply, quality candidates, come join our team.”