I have a client who asks candidates this question: “If you were a type of cheese, which would it be?” The question makes people laugh and we have had some pretty clever responses. “Pepper Jack: I’m spicy!” and “Any one of them except blue cheese, because that one stinks!” are among a few of the responses I’ve heard so far.
For a cheese maker, a chef and perhaps a dairy farmer, this question might be appropriate. Perhaps even a marketing position could warrant this question as you might be measuring a person’s creativity.
However for most industries and positions, the information you are getting by asking that question is like just like Swiss cheese – full of holes. How does a description of cheese really evaluate the candidate’s qualities, passion for their work and integrity? Would you eliminate them from your candidate pool if they described themselves as Velveeta?
Focus on asking measurable questions in your interview and truly listen to your candidates. It is really the best way to get the relevant information that you need. Anything else is, well… cheesy!